International Clubhouse 2018

Four week residency for the World Cup 2018.

We worked with Dent International & Avery Dennison to create a clubhouse viewing space and customisation area, launching the first ever customisable crest, celebrating the theme of International fans & London.

Located in Shoreditch, the creative hub of East London, the multi-dimensional pop-up hosted a month long programme of match screenings, talks, and music nights around the key shirt and crest customisation sessions. International Clubhouse functioned as part clubhouse and part creative laboratory. It became the most authentic destination to catch all the World Cup games, split into three different experiences engaging visitors in a variety of ways.

Our special Customisation room invited guests to come and create a limited edition jersey with bespoke badges, names, numbers, flags and mottos, designed by our creative team and produced by our friend's at Avery Dennison. We printed a total of 500 jerseys, with guests from Nike, Umbro, adidas, Hummel, Liverpool FC, Tottenham, Manchester City & Mizuno amongst others.